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May 12, 2020 by Joe Burkhart Leave a Comment

How The COVID-19 Pandemic Has Impacted Lower Middle Market Private Equity

While no one should ever lose sight of the fact that the coronavirus pandemic is, first and foremost, a public-health crisis that has seen thousands die in the U.S. alone, the economic implications cannot be ignored, as they too have been devastating.

That has never been clearer than it is in the business development world, where deal-making came to a virtual standstill in the all-important spring window, a time of year when private equity firms are busy closing deals. There was talk of borrowers defaulting on loans, talk of lenders struggling with portfolio issues, talk, even, about whether much of any deal making will happen in the year 2020.

The pandemic has been, in short, the quintessential black-swan event — i.e., an unexpected occurrence that has made a shockingly severe impact. Few foresaw this happening, even in the early days of March. And it has unfolded in real time, leaving investors and managers alike bracing for whatever might come next. 

Some of my business efforts include sourcing investment opportunities for the Business Development Company (BDC) space where no company has been immune from the market decline.

On March 21, the Wall Street Journal declared that two of the larger BDCs, FS KKR Capital and Ares Capital, had lost 60 percent and 45 percent of their value, respectively, as individual investors grew skittish. On April 6, Fitch Ratings downgraded BlackRock Capital Investment Corporation, the world’s foremost asset manager.

Two days later, analysts for Moody’s Investor Service wrote in a report that BDCs were likely to be the sector “most affected by this credit shock,” and dropped their rating from “stable” to “negative.” And on April 16 Reuters reported that Golub Capital and Gladstone Capital had dramatically cut their dividends.

And on and on it went.

Various life preservers were tossed in the direction of the $110 billion BDC industry, which represents a sizable sliver of the $812 billion private credit market. The Federal Reserve came through with the Main Street New Loan Facility and the Expanded Loan Facility, which earmarked $600 billion for small businesses. The Small Business Administration offered up the Paycheck Protection Program, with loans to the companies in that same sector (but places restrictions on those owned by private-equity firms). The SEC also announced temporary regulatory relief that would allow BDCs to continue investing in small to mid-sized businesses.

But it was unclear how much, if at all, any of these measures would enable BDCs to ride out the storm. What seemed far more likely is that some companies would be shuttered or gobbled up by their larger brethren, as was the case following the Great Recession of 2008-09. Particularly notable at the time were Ares Capital’s $648 million acquisition of Allied Capital, and its $3.4 billion acquisition of American Capital.

Those companies that have continued to tread water during the present crisis have turned inward, evaluating where matters stand with all their investments. Some industries such as B2B software appear most likely to hold their value throughout the pandemic, while those in such areas as hospitality, entertainment and retail seem far less likely to do so.

Portfolio diversification is, as a result, crucial to survival. So too is maintaining liquidity, as that allows a BDC to pay dividends and help the companies in its portfolio overcome whatever cash-flow problems they might encounter. That may, as author/advisor Rida Morwa suggested in a piece for Forbes, involve providing relief for something like a rent or loan payment. Whatever the case, liquidity is vital — something that was made clear when the aforementioned firm, Golub, made a rights offering through which it hopes to raise over $300 million.  Bain Capital Specialty Finance announced it will make a similar move.

What does all of this mean for the current state of deal making? 

1. It has put a premium on existing, trusting relationships.

Having a great relationship with those you do business with has always been important, but never more so than now. When bad news strikes, those who can rely on their partners for accurate, timely information will be able to make much better decisions than those left in the dark. Through this crisis trust will as often be confirmed and as it will be violated. Do you trust those you do business with?

2. It will define their reputation as they plan a path forward during recovery.

It is at a time like this when reputations are forged. And with social media far more prevalent than it was during the Great Recession, more and more stories of good behavior on the part of investors — as when they support companies and their employees — will no doubt be circulated. So, too, will stories of bad behavior which I fear will be far more common.  The private equity industry has many more public critics than sympathisers.  

3. It has highlighted the importance and value of using technology to stay connected and maintain the strength of relationships.

Zoom usage has in particular spiked. As of late April the video conferencing platform had 300 million daily users, up from 200 million earlier in the month — and up from 10 million in December. As for LinkedIn, Forbes contributor William Arruda pointed out that there are several common-sense ways in which the platform can be used during a time when many are working remotely. 

The good news is that the markets will recover.  People will go back to work. And the strong companies that come out of the crisis will be positioned to grow. As noted by Fitch Ratings, the top companies in the sector, who have no debt maturities until 2022, have a better chance at coming out the other side intact. It might be difficult for any of them to know the timing of this, amid an unprecedented crisis, but there is hope.

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Filed Under: Basic BD Principles, BD Hacks

May 7, 2019 by Joe Burkhart Leave a Comment

What Catches My Eye in a Two-Pager

It has been said that brevity is the soul of wit. It is also the soul of a good two-pager — and a good thing, too, as the whole idea is for a firm to get to the heart of the matter with this basic marketing document.

As soon as I pick up a two-pager, I’m seeking the most essential information, seeing as I may be sifting through dozens of these in any given week — and if that information can be presented in a way that is graphically interesting, all the better. Too much text, I find, merely muddies the waters; the overall message gets lost.

And really, any extraneous information — the firm’s history, etc. — can be communicated in an introductory phone call, or even a follow-up call. The two-pager acts as a gateway to such contact, underscoring what the firm focuses on investing in and how they’ll help these types of companies increase in enterprise value.

Here are the specific things I’m looking for:

Your Firm’s Overview: That’s where my eyes go first. I want to find out the basics like when was the firm founded? How big is the fund? What type of investments do you make? How big are the companies you target?

Your Investment Criteria: This section answers questions regarding the types of company attributes you’re seeking for ideal investment opportunities. What industry sectors do you target? In which geographic areas do you invest? What’s the operating profile of ideal targets (ie distressed, more mature, early stage, etc)?

Your Portfolio Companies: Nothing speaks louder than success, so tell people about the companies you’ve bought and sold.  If your firm has been around for a while it’s difficult to list all your investments, but you can certainly summarize and highlight those that best tell the story or your firm.  Highlight which companies are seeking acquisitions because that is often a fertile area for conversation. And again, make it graphically engaging to captivate the reader.

Your Key Contacts: Depending upon how your company is structured, you might want your outreach to go through your business development team, or through the entire investment team. Either way, it’s important to have those folks listed. (We have received at least one two-pager that split the difference, providing headshots of the entire investment team, as well as headshots of the BD people, along with their contact information. That works, too — especially if you happen to be attending a conference with representatives of that company; helps to be able to put a name with a face.)

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Filed Under: Basic BD Principles, BD Hacks

February 13, 2019 by Joe Burkhart Leave a Comment

Here’s a List of Every Major Industry Conference for 2019

I want to share a really handy resource that will help all of us originate and close more deals in 2019.  As you know, the best business development requires direct interaction with people sharing similar interests.  And there’s no better place to meet hundreds or thousands of people with shared interest than at industry conferences.

The good people at GLG just released a 22 page report which lists hundreds of upcoming industry conferences.  These events provide an invaluable way to meet business owners that are seeking capital partners.  They shared it with me, and I want to share it with you.  Click the link below to access.

2019 Conference Calendar

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Filed Under: BD Hacks

July 23, 2018 by Joe Burkhart Leave a Comment

Best Productivity Software for Business Development Professionals

My blog OriginateMoreDeals.com went live at the beginning of 2017 and I want to thank the small hoard of you that encourage me to continue sharing the lessons I’ve learned working in the private investment industry for the past 15 years.

One of the most popular OMD posts over the past 18 months is I couldn’t function as a deal professional without these 4 software platforms. It was a fun piece for me to write because I realized how much software helps me originate more deals and how disbelievers who deny the promise of good technology will be left behind. And in case you’re wondering how my top 4 are still holding up, you’ll be pleased to know that I use all 4 of them (Podio, Evernote, Copy2Contact, Axial) on an “all-day, everyday” basis.

This year I thought I would focus more specifically on software that specifically improves my productivity. If there is anything this year has taught it is that there are never enough hours in a day. The good news is that there is more software than ever to help you automate mundane tasks. By condensing the time it takes to manage each of our core daily activities, we can cumulatively save ourselves hours over the week and days over the year. That translates into more time spent on the parts of our jobs that we consider the highest and best use of our time.

So until they figure out the whole cloning thing, busy BD professionals should consider leveraging software do their jobs smarter. Below is a catalog of my favorite software/websites for the severely time-constrained.

appear.in: For effortless video collaboration, this software allows you to work with up to 12 people at once via video conference. Presenters can share their screen while keeping video streams active so that meetings can truly take place face-to-face without the expense and time commitment of travel. A great way to speed to team sales calls and conduct due diligence.

Calendly: This user-friendly solution integrates with your email, enabling you to efficiently schedule internal or external meetings without the back-and-forth email chains that can infest inboxes. By sharing a link with your availability, you allow invitees to easily choose a time that works best for everyone, without risking time zone mishaps, delays and frustration. Booked meetings are automatically added to your calendar, and automatically populate your CRM system. Calendly can even be added to sales and marketing campaigns to truly automate business development.

Constant Contact/Mailchimp: If you’re doing any form of email marketing, you need a service to help you manage subscriptions, grow your list and extend your reach. If you’re still sending blast emails from Outlook . . . STOP! These tools make it easy to send professional-looking emails and also integrate with CRM systems to help manage your target lists and campaigns.

Google Analytics: When combined with the software used for email campaigns, this web analytics service tracks and reports website traffic helping business development professionals to know what potential clients are interested in learning more about. It also helps marketing professionals improve their websites, track online campaigns, lead generation and more.

RescueTime: This tool helps you better understand your daily habits so you can become more productive. By running securely in the background on your computer and mobile devices, RescueTime tracks the time you spend on various applications and websites, giving you a clear picture of your days and weeks. Alerts can help you limit your time spent on certain activities and you can even block distracting websites during work hours.

SourceScrub: This tool automates prospecting investment opportunities by building out timely and accurate target lists that incorporate thousands of online sources, including trade show exhibitor lists, industry buyer guides, awards lists, and more. Sourcing data and prospecting tools from SourceScrub are designed to save time and increase deal flow for private equity, venture capital, investment banking and corporate development professionals.

UberConference: For setting up conference calls simply, without the use of pins. UberConference calls you when it’s time to get on the phone. It also addresses other common conference call inconveniences: using UberConference you will always know who is speaking and can easily share your screen, mute calls, record calls, bring in other callers, and other functions that were either unavailable or too mysterious to perform in the past.

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Filed Under: BD Hacks, Software, Uncategorized

October 26, 2017 by Joe Burkhart 1 Comment

Why Search Engine Optimization (SEO) is Important for Lower Middle Market Investment Firms

Word-of-mouth referrals and direct sales pitches can be effective, but according to the Earnest Agency, 81% of B2B purchase cycles start with a web search. For your firm, the ability to stand out with natural search results may well be the tiny bump that determines if you close that next deal–or not.  

If you’re still not convinced, here are a few more stats for you:

  • 90% of buyers say “they’ll find you” online when they decide to find relevant investment firms.
  • A survey conducted by Axial found out that a whopping 92% of business owners conduct a basic internet search on a firm before they give them a call.
  • Up to 57% of B2B marketers say that SEO has the biggest impact on lead generation (over all other marketing tactics).

What can we learn from this data? SEO matters, especially for investment firms.

And we’re just scratching the surface. Let’s take a deeper dive into why you should focus more on SEO, as well as how you can make sure your efforts pay off.

Why You Should Care

Start with the basics: SEO’s main purpose is to improve your ranking on Search Engine Results Pages (SERPs). SERPs determine your organic brand visibility and can make the difference between landing a client or closing a deal.

Consider this: 91.5% of searches never go past Page 1 of Google. If you don’t rank among the first 10 pages for a particular keyword, you’ll lose out on a tremendous amount of awareness for your brand.

The higher up on page 1 you are, the better chance you have of getting business, pure and simple. High SEO rankings inspire confidence in your clients.

How to Use SEO for the Most Impact

If you’re thinking SEO isn’t a straightforward tactic, you’re right. Like all effective marketing strategies, it’s a marathon, not a sprint.  In order to reap the sweet fruits of S

EO, your SERPs need to go up. To do that, you need to leverage several “hacks” we’ll discuss next.

[Read more…]

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Filed Under: Basic BD Principles, BD Hacks Tagged With: BD, BDC, biz dev, Business Development, Investment, Investment Firms, Leads, SEO

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